Anne Lasseigne Tiedt, APR
As a chatty young woman, I could see ideas and potential around me everyday in my small hometown. Today I’m still amazed that my college degree and Career Decision-Making Class, along with my constant need to plan, create and communicate, has led to a 20+ year career in Public Relations.
It really is satisfying and fun to create award-winning strategic communications campaigns. For eight years, Laura and I have served Momentum Public Relations clients with curiosity and dedication. They represent a diverse set of professionals, artists and organizations that enhance quality of life for individuals and communities in Austin, Texas and across the United States and around the globe.
I’ve helped more than 30 Momentum Public Relations clients define their goals and create savvy communication campaigns that have helped them better themselves, their business or their mission.
Among my favorite, meaningful things I’ve had a hand in:
- Counseling The Mother’s Milk Bank of North Texas on media strategy and ultimately managing and staffing a national TV interview on The Doctors
- Helping Girls Empowerment Network research and communicate girls and adults shifting attitudes toward media, role models and challenges of growing up
- Cold-calling and landing Lorie Marrero the position of first-ever spokesperson for Goodwill Industries International’s Donate Movement, a role that has since expanded to include other spokesperson responsibiilties and partnerships with the nonprofit
- Creating Give Me a 2nd and Hysterectomy Awareness Month with HysterSisters and Kathy Kelley
- Executing well-attended, on-message media events and press conferences on the steps of Austin City Hall, at Central Texas Fire Stations, in client offices and even sitting at my desk while a client’s event takes place in Miami
- Helping clients refine their message and landing THE IDEAL media opportunity for them to share their knowledge and passion with the world
THE AGENCY YEARS
I value the time I spent at TateAustin (now Hahn Public) where I first led a PR Team, and worked directly with senior management teams of technology companies, most notably, Grande Communications. My tech PR experience includes analyst and media relations for telecom, IT professional services, integrated circuit components and software companies.
THE NONPROFIT YEARS
My time at TateAustin is bookended by positions held at two of my favorite nonprofit organizations in Austin – The Austin Symphony Orchestra and the Lady Bird Johnson Wildflower Center. I doubled the communications department when I joined the Symphony, a place where I had the opportunity to introduce conductor Peter Bay to Austin, create the first-ever Web site for the symphony and establish the popular Symphony BATS program for young professionals. When I left TateAustin, I went to work at the Wildflower Center, where I managed marketing programs, grew media sponsorship programs and oversaw local and national thought leadership-focused media campaigns.
EDUCATION AND AWARDS
- Bachelor of Journalism in Public Relations, University of Texas at Austin
- Accreditation in Public Relations, Universal Accreditation Board
- Creative Initiative Award, Association for Women in Communications Austin Chapter, 2006
- Two (2) Clarion Awards, Association from Women in Communications National – 2009
- Chapter Member of the Year, Association for Women in Communications Austin Chapter, 2010
- Class of 2010, Leadership Texas
- Finalist for Austin Under 40 in PR/Marketing, 2013 and 2014
I’ve happily served a total of nine years on the Board of Directors of the Austin Chapter of Women in Communications, now Women Communicators of Austin — including President in 2007-2008.
I’ve also held volunteer positions with Ronald McDonald House, Capital Area Food Bank, Leadership Austin, American Heart Association’s Go Red for Women, Girl Scouts of Central Texas – Troop #1744, Easter Seals of Central Texas, Association for Women in Communications – National Chapter, Baldwin Elementary School and James Bowie High School.