Laura Bond Williams 2017-04-11T12:28:17+00:00
Laura Bond Williams - Momentum PR

Laura Bond Williams

I love imagining success for our clients and working closely with them to create the communications plan that make their dreams real — from creating their own local TV special to landing a prestigious speaking engagement or national media interview. For eight years, Anne and I have served Momentum Public Relations clients with curiosity and dedication. They represent a diverse set of professionals, artists and organizations that enhance quality of life for individuals and communities in Austin, Texas and across the United States and around the globe.

FAVORITE THINGS
Being a PR pro means being able to help clients accomplish so many different things, depending on what their goals are. Among my favorite things I’ve had a hand in:

  • Counseling The Girls’ School of Austin through a capital campaign, construction and ribbon-cutting for its beautiful campus in Tarrytown
  • Helping Girls Empowerment Network research and communicate girls and adults shifting attitudes toward media, role models and challenges of growing up
  • Creating photo opps all over Austin from the Trail at Town Lake (now Lady Bird Lake), the playground at Mueller, and landing a front page photo of a client’s Congress Avenue parking space for PARKing Day
  • Cellist Bion Tsang’s Grammy-nominated CONSPIRARE IN CONCERT guest performance and his IN CONTEXT KLRU special with pianist Anton Nel
  • Creating Give Me a 2nd and Hysterectomy Awareness Month with HysterSisters and Kathy Kelley
  • Landing op-ed opportunities and helping clients write what they REALLY want to say to the world

THE AGENCY YEARS
I value my years in account management roles at Fleishman-Hillard, where I served as both a national and regional spokesperson for SBC Internet and SBC Southwestern Bell (both now AT&T). I implemented an award-winning internal communications program for SBC and crafted the message platform for the company’s Internet safety education campaign, connecting the dots between privacy, security, and safety. My tech PR experience includes analyst and media relations for companies in telecom manufacturing, IT professional services and enterprise software.

BACK IN THE DAY
I began my career at KLRU-TV, Austin’s PBS station, as a publicist for local and national programming, including Austin City Limits. I implemented its first-ever “station relations” campaign to help PBS stations carrying ACL demonstrate appreciation for their local underwriters. When SXSW was barely six days long with a couple of “day parties,” I persuaded KLRU to get involved as an exhibitor and party host to raise the show’s profile among a younger audience. Our PR team also co-produced ACL’s first Web site, which earned honors from the Texas Interactive Media Association.

EDUCATION AND HONORS

  • B.A., DePauw University and M.A., The University of Texas at Austin
  • Gladys Whitney Heart Outstanding Chapter Member Award, Association for Women in Communication
  • PBS Advertising and Promotion Awards for Web Development, Press Kit and Event Publicity
  • Southern Educational Communication Association Awards for Publications
  • Presenter, Association for Education in Journal and Mass Communication

COMMUNITY SERVICE
Among the volunteer activities I’ve enjoyed in my career are serving on the board of directors for the Association for Women in Communications (Austin chapter); co-chairing the first Heart Gallery of Central Texas in 2005, a photo exhibit to find forever families for youth in foster care; and served on boards for both the Circle C Child Development Center and Austin Youth Hostel – Hostelling International. In addition to these appointments, I have enjoyed giving time to organizations including HOPE4MINDS (formerly HOPE4JD), Wonders & Worries, the American Heart Association and others.

I also enjoy working with girls and adults as a co-leader of Girl Scout Troop 1347.

WRITING
Among her 20+ bylines include essays and articles for Reuters.com, the Austin American-Statesman, Austin Woman magazine, Austin Business Journal and Texas Music magazine, where she was an associate editor from 2000 – 2002