Momentum Tip #3: Kindly Tell Them What You WantPosted in Momentum Tip by anne
Here’s the third and final way to Ask for What you Want. Media have to make a lot of decisions. Tell them what you want. Don’t make a writer guess what success should look like. Define it.
#3 Point to the Media Coverage You Want
This “ask” can be done over and over again when working with print media. Read the media and know your target publications well. Now, figure out the section of the newspaper or magazine that you want and write your pitch in a style that works for that section. Make it easy on the writers and editors. Don’t make them guess what to DO with your news.
If you know it is a blurb and not a feature, then own that and pitch accordingly. Be concise, specific and useful. Then ask yourself, “Is my pitch a newsworthy item that I can easily see in this section of the publication?” In essence, you’ve asked for coverage in the area you want and defined your own success in the process.
So, which idea has inspired you? Please share your comments below.
I still routinely ask for what I want. This summer I was checking out at a department store and asked the salesperson, “You don’t happen to have any coupons out right now?” She replied, “Yes I do. Here’s 15 percent off your total.” And it is as easy as that.
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