About anne

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So far anne has created 16 blog entries.

How did they find you?


How did the media find you? If you sent out a press release and then got a call from the media, then it is pretty easy to figure out how that person found you and why he or she thinks of you as an expert. But, what if you have an [...]

Content Begins the Conversation


From RISE, to SXSWi sessions and Expert’s Academy in Santa Clara, CA, content – content – content was the continual drumbeat of March 2011. Anybody who is anybody wove this message into their discussion points, article, speech or blog post. Laura and I believe in good content too. Good content [...]

Reflecting on Ripples


Who knew it? I’ve been Rippling. And Laura’s been Rippling. This month we learned a new name for the way we’ve always led our business and personal lives: a Ripple. Steve Harper, author of The Ripple Effect, spoke to Freelance Austin this month. He shared the concept of how whenever [...]

Momentum Tip #3: Kindly Tell Them What You Want


Here’s the third and final way to Ask for What you Want. Media have to make a lot of decisions. Tell them what you want. Don’t make a writer guess what success should look like. Define it.  #3 Point to the Media Coverage You Want This “ask” can be done [...]

Momentum Tip #2: Ask for what you want. You just might get it.


We’ve worked with the The Clutter Diet since fall 2007 http://www.clutterdiet.com/news.php. After much media success and online recognition, we were ready to take Lorie’s presence and reach to the next level.  Here’s a second way you can Ask for What you Want.  #2 Position Yourself as an Expert and Become [...]

Momentum Tip #1: Know What You Want


Ever since I was a kid, I’ve been able to walk right up to anyone and ask for anything. A couple of eggs from the neighbor when my mom realized that we didn’t have enough for a recipe. A discount at my favorite store. This trait serves me well personally [...]