Lifeworks in Partnership With M Group Agency

Opportunity

Announce the completion of Lifeworks’ new, 45‑unit apartment complex located at 835 N. Pleasant Valley Rd., 78702, providing traditional rental housing and permanent supportive housing to youth and families in greater Austin.

Lifeworks

Results

Momentum PR

Created and managed a press conference and ribbon cutting that included tours and coverage by all seven of Central Texas’ broadcast news cameras, the Austin American-Statesman and regional radio stations, resulting in news coverage throughout Central Texas. Within the week, the press event resulted in news coverage in more than 16 media outlets that have cumulatively run 76 stories either online, in print, on the radio or on TV in Central Texas and across the state. Among LIfeWorks most valuable stakeholders including local elected officials, its peers in social services, and its donors, the Grand Opening of The Works helped establish LifeWorks as a leader in innovative solutions for solving the need for affordable housing and providing opportunities for youth in crisis.

2017-04-11T12:28:18+00:00