As it approached its 25th year in business in Austin, RVi hired Momentum Public Relations to support its special events and identify a new opportunity to commemorate its success in Austin. We sought to tell their story and explain the impact of their business on Austin in its periods of rapid growth and development. We then went on to support their business communication goals for the next three years.
In addition to providing successful media relations and publicity services for its 25th anniversary cocktail party and other milestones, Momentum PR led the development of a successful 18-month partnership with The Trail Foundation that resulted in heightened awareness for both organizations, as well as a 25-year Vision Plan for the Trail at Lady Bird Lake. The partnership between this private company and community organization earned recognition on numerous occasions at the Austin City Council, on the Austin American-Statesman Op-Ed page and Metro/State news page, in the Austin Business Journal and in Austin Womanmagazine.
With this project and others over a period of 3-1/2 years, RVi earned recognition by the community at large and greater awareness specifically among its peers and partners in the commercial real estate development industry. News coverage of numerous RVi projects and its principals opinions and expertise appeared or was featured in Urban Land magazine, the Austin Business Journal, the Austin American-Statesman, the Houston Business Journal, as well as Landscape Architect and Recreation Management magazines.