Momentum Tip #1: Know What You WantPosted in Momentum Tip by anne
Ever since I was a kid, I’ve been able to walk right up to anyone and ask for anything. A couple of eggs from the neighbor when my mom realized that we didn’t have enough for a recipe. A discount at my favorite store. This trait serves me well personally – and professionally.
Why? Because we DREAM BIG with our clients. What do you WANT? How will that HELP your business? Then, as communications strategists, we help them ask for it. Here is the first of three examples that show how to ask — and receive it on a silver platter.
#1 Get An Expert Behind Your Message
When launching www.givemeasecond.com, Kathy Kelley, CEO of HysterSisters.com, wanted a doctor’s opinion to complement her own. We read news coverage of our issue and found an articulate, passionate doctor named Lori Warren, M.D., who was interviewed on the CBS Evening News. Her strong message about minimally invasive surgical procedures aligned with our message to women: always get a second opinion.
Dr. Warren believes in patient advocacy and support. We contacted her and asked if she would meet Kathy Kelley by phone. After they got to know each other, we asked Dr. Warren to serve as an expert resource whom we may quote in our press release and other materials. Then we took advantage of her travel schedule and conducted a video interview, which goes into our press materials and online newsroom.
Thinking about your business, who is an expert in your field that you need to meet? How can that person support your message and business initiatives?
Next post: ASKING FOR WHAT YOU WANT, and how to do something every day that moves your business forward.
TAGS: CBS Evening News, expert, Hyster Sisters, Kathy Kelley, Lori Warren, M.D., second opinion