Content Begins the ConversationPosted in Momentum Tip by anne
From RISE, to SXSWi sessions and Expert’s Academy in Santa Clara, CA, content – content – content was the continual drumbeat of March 2011. Anybody who is anybody wove this message into their discussion points, article, speech or blog post. Laura and I believe in good content too.
Good content begins every conversation. And, in both writing and speaking, the message itself is as important as how you share it and who is standing around to hear it. The directive to anyone who wants to write, reach out to the media or launch a PR/Marketing campaign is loud and clear. But, HOW should one go about creating good content?
Ask yourself these questions. The answers will give you the content needed to start a meaningful conversation.
- What business questions do I get asked over and over again? What is my best advice or answers to these questions?
- What product or process questions do I get asked over and over again?
- What do I do or make differently than the best competitors in my space?
- What problems am I solving for my current customers? My potential customers?
- What are the five words people use to describe me? My business? My products and services?
- What tips and advice do I want to share with the world?
The answers can now be grouped into headlines or linked together as thoughts.
Now think about what messages you have that answer this question: How do you make lives different? How can you make them better?
When you look at all of the answers, push yourself and ask, “so what?” Keep asking that same question until you find a distilled answer that is original and has meaning. Think about the smaller audience within your larger audience. Does your answer benefit that smaller audience? If not, then ask “so what?” again.
All of the answers you capture will give you a very good start on creating great content.
TAGS: content, Entrepreneurship, how-to, media relations, PR, RISE 2011, SXSW 2011, writing