Workshops

This workshop will demystify public relations and give you the information you need to pitch the media with confidence.  Here is an overview of what you will learn during your time with Anne and Laura:

• The tools and terminology of public relations;
• How to figure out your story and why it is newsworthy right now;
• Who should hear your story;
• Why you need an online press kit and how to create one for your company;
• How to write an effective media pitch;
• Effective tools you can unleash and deploy to get media attention;
• What to do with the press once you’ve secured it;
• How social media applications can be integrated into your campaign;
• And so much more.